Knowledge base
What we know, what we measure, what we don't know yet.
Short articles on AI visibility: practical, with sources, and honest about what has not been measured yet.
Free content starter kit
The free AI content starter kit
Turn one customer question into a strong answer page. Pick one question customers really ask, fill in the template and you have a first page outline an AI can understand and cite. All online, no e-mail address; your input stays on this device.
Free checklist
Does AI mention your business? Start with these five customer questions.
A NorthAnswer checklist for a fifteen-minute look of your own — and for understanding what you do and do not know afterwards.
Do all AI assistants say the same about your business?
No. Five providers are five models with five different source mixes, and the same model does not give the same answer twice in a row.
Why does ChatGPT mention my competitor and not me?
Because an AI assistant draws on text written about you, not on your own marketing language. A name described more often, more consistently and in clearer context turns up more often in an answer.
AI doesn't mention you. What can you do?
Four things you can do yourself: answer the customer's question literally on a page of your own, make sure that page is readable without JavaScript, be the same recognisable entity everywhere, and…
Almost 9 million Dutch people use AI — what does that mean for your customers?
According to GfK DAM, cited by Adformatie on 24 June 2026, AI services reached almost 9 million Dutch people aged 13 and over in May 2026 — up from 3.6 million at the end of 2024.
Why do AI assistants only name a few businesses?
Ask an AI assistant “who can help me with…” and you often get two or three names back. Whether it always is, we do not know: there is no current research proving it and we have not measured it yet.
Is your business mentioned by ChatGPT? How to check it yourself.
In fifteen minutes you can see for yourself whether an AI assistant mentions your business: ask three to five questions the way a customer would, repeat each question a few times and note who gets…
