AI Visibility Measurement
Every day, ChatGPT recommends a business. Is it yours — or your competitor's?
Your customers have stopped asking Google. They ask AI — and AI names names. We measure what actually gets said about your market: who gets recommended, on what grounds, and where you show up or silently disappear. In black and white, every point backed by evidence.
This is where your customers ask their questions.
- ChatGPT
- Gemini
- Copilot
- Claude
- Perplexity
- Grok
The pilot measures the largest AI provider; expansion to five follows.
The problem
Customers used to choose from ten. Now they get two.
Every day, someone types: “who can help me with…” — your exact trade. The AI answers with two or three names and a reason why. That conversation is invisible. No analytics, no traffic stats, no alarm that goes off when your competitor gets recommended and you don't. We make that one invisible moment measurable — the moment the decision is made, before anyone ever clicks a website.
- Groenzicht — Garden design Amsterdamgroenzicht.nlDesign, construction and maintenance of city gardens across Amsterdam…
- Van Dijk Tuinen | Landscaping & designvandijktuinen.nlYour specialist in garden construction and renovation for 25 years…
- De Linde Landscapers — Amsterdam areadelindehoveniers.nlFrom fencing to complete garden projects. Request a quote…
- GroenWerk020 · Garden maintenancegroenwerk020.nlAffordable garden maintenance for homes and housing associations…
- Compare 6 landscapers in Amsterdamtuinvergelijker.nlReceive free quotes from landscapers near you…
Which landscaper in Amsterdam would you recommend for a city garden?
For a city garden in Amsterdam, Groenzicht and Van Dijk Tuinen are good options. Groenzicht specialises in small city gardens…
- GroenzichtRECOMMENDED
- Van Dijk TuinenMENTIONED
- Your businessMISSING
If you're not in that answer, you don't exist for that customer.
Run the numbers
What does invisibility cost?
Three sliders, your numbers. That's all.
A worked example with your own input — not a measurement, not a prediction.
Potentially missed per month
€1,800
€21,600
per year
Missing out on €21,600 a year? Measuring costs €197.
Request a pilot measurementThe market
The shift is already happening.
9 million
Dutch people use AI tools
Source: GfK, May 2026
47%
of American adults searched for a local business via AI in the past month
Source: Yext, 2026
74%
of AI users trust AI recommendations (score 4–5 out of 5)
Source: Yext, 2026
3.6 → 9 m
growth of AI use in the Netherlands since late 2024
Source: GfK
How it works
Measure. Explain. Improve.
Measure
We ask the five buying questions your customers literally ask. Each one five times, because AI never answers the same way twice: one answer is chance, twenty-five answers are a pattern. 5 questions × 5 runs = 25 answers — everything recorded, everything traceable.
Explain
You get the lost-customer story: for every question, who the AI recommended, the exact arguments it used, and where your business appeared — or quietly vanished.
Improve
At most three actions for Monday morning, ranked by expected impact. Each one comes with the evidence behind it, how hard it is, and — just as important — what we don't know for sure.
Timeline
From request to report.
- Day 1You requestThe form starts no measurement; a personal reply within one working day.
- We measure25 answers5 questions × 5 runs = 25 answers.
- We traceevery point to evidenceEvery point with request and response evidence.
- By day 10report + 30-min walkthroughPDF + 30-minute personal walkthrough.
What you get
One report. Every point traceable.
- PDF report with all 25 answers, summarised per question
- The lost-customer story: who got the recommendation, and why them
- Three prioritised improvement actions, fully substantiated
- The confidence meter: every conclusion labelled — strong evidence, indication, insufficient data, or not measured
- 30 minutes of personal walkthrough — with me, not a helpdesk
MeasurementConfidence meter · per conclusion
Not a promise. A measuring machine.
This is not an agency with a dashboard picture on the side — the measurement runs in software that records every answer with evidence.
NorthAnswer measurement — round 2
MEASUREMENT COMPLETEHonesty
What we don't promise.
Nobody can force an AI to recommend your business. Anyone promising that is selling air — and there's plenty of that around already. What we deliver is evidence: where you stand today, where your biggest opportunities are, and — if we re-measure after 30 days — what actually changed. Using exactly the same questions, because anything else is comparing apples to invented oranges.
Every conclusion in our report traces back to a real question, a real answer, and a timestamp. And what we didn't measure isn't hidden — it's printed right there: NOT MEASURED.
Honest enough?
Request a pilot measurementPrice
Measure. Improve. Monitor.
One clear ladder: measure first, the rest only afterwards — and only if it earns its place. All prices excl. VAT.
Step 1 · Start here
Pilot measurement
€197
- 5 questions × 5 runs = 25 answers
- Report within 10 working days
- 30-minute personal walkthrough
After your report
Improvement track
€497–€995
- We execute the three actions together
- Re-measurement after 30 days, exact same questions
- The difference in numbers, in black and white
Ongoing
Monthly monitor
€49–€99/mo
- The same measurement every month
- A signal as soon as something shifts
- Cancel monthly
No subscription up front, no small print: every step can be taken separately and starts only after your approval.
About NorthAnswer
A founder, not an agency.
“NorthAnswer was built by Wouter van den Brink.”
I saw three big waves before most people did — AI search is the fourth, and this time I built the instrument myself. Built the way I want to be treated: no hype, no magic score, every number traceable to evidence. The first five clients get me personally — not a dashboard and an invoice.
Wouter van den Brink — Founder of NorthAnswer
Frequently asked questions
Honest answers, up front.
What does it cost to be “known” by AI?
Nothing — the question is whether the sources AI draws from know you. That's what we make visible.
Does this work for every industry?
Anywhere customers ask for recommendations. During intake we assess together whether your market is measurable enough — if it isn't, I'll say so honestly and you pay nothing.
Why ask the same question five times?
Because AI answers differently every time. One answer is a snapshot; five answers are a pattern.
Is €197 inclusive of VAT?
No. All prices are exclusive of VAT; Dutch VAT (21%) is added on the invoice where applicable.
Does the form start a measurement?
No. The form is only a request. I'll get back to you personally within one working day, and measurement starts only after your approval and payment.
Wouter van den Brink · Founder of NorthAnswer
What happens to my data?
It's used only to assess and answer your request. No newsletter, no marketing, deleted within 90 days if we don't end up working together. See the privacy statement.
Pilot phase
Five pilot spots. Then the price goes up.
Not scarcity theatre — but five clients with personal guidance is everything one founder can do well.
Request a pilot measurement